Search Sounds
with Google + 72andSunny
with Google + 72andSunny
Areas of Work: Creative Direction, Web App, UI / UX, Art Direction.
Google wanted to celebrate the diversity of young Germans and the unexpected discoveries they make while searching for information. We’ve packed Google Search terms with charmingly surreal animations – Mix them up to create your own audiovisual mix.
![](https://freight.cargo.site/t/original/i/b6905a34502599e0b423826cf02b8faba351ace885d09dee3789fc691427d8a0/Google_UI_1.gif)
![](https://freight.cargo.site/t/original/i/e640dd1a617171f0fda78d0b71e510e4d4c165847f817d9a5275395ec4047a0e/xa1-2.png.pagespeed.ic.NVlF_4mh-l.png)
![](https://freight.cargo.site/t/original/i/f8425d4a94d8cb34cf6e138fed92779e552f41ed0b1ab574502b2e1fabddbbea/a2-3.png)
![](https://freight.cargo.site/t/original/i/5ec3bc129da79d0e5c37fa35035ab659fe03bf8885c09d6784ef7cb0ee0a2c6e/a3-3.png)
!["Upcycling"](https://freight.cargo.site/t/original/i/2444c514163620d0153cb170d983e54210fe76bee883ad65657cf85c0cdce66a/Upcycling.gif)
!["Binge Watching"](https://freight.cargo.site/t/original/i/b47c9051a565527e80583d3e3ae891a4b7fe415c8a972a1d116f777a2c5c657b/Binge-Watching.gif)
!["ASMR"](https://freight.cargo.site/t/original/i/6e7ea094180790a45be22c7992d6299e55597dc4284463c42b6a0261836a5fc4/ASMR.gif)
The algorithmic soundtrack creation for each mix was made in collaboration with Bao (mobilegirl). This was an unexpected choice for such a huge brand and yet also a perfect fit – as she’s a young German herslef, plugged into an eclectic music world.
![](https://freight.cargo.site/t/original/i/330225ef6d91268937324db9125da0423fb12e64c620b922ac983560329bd84e/5_pixel.gif)
![](https://freight.cargo.site/t/original/i/1fc7fdebc0d546eb113ca6b1a8ea7a98db0dda1b58fc288967c63823edd09530/6_pixel.gif)
![](https://freight.cargo.site/t/original/i/f3ea48d66f7d030e87727411a3679bde5069a5d96af146907ec428700a199b9f/7_pixel.gif)